Ligon + Owens Design was contorted to redesign the brand identity, and develop a new color strategy to help UNT|Health Science Center align with its sister universities in the UNT system, as well as redesign of the university collateral, and complete brand style guide including appropriate brand expression through the use of type, color application, layout style, writing tone, photographic attitude and information graphic styles. We guided the university through a brand strategy development process with the intention of helping to create buy in and ownership of the new identity with each of the university’s constituents: its alumni, faculty, students, the osteopathic medical community, and its local Fort Worth community.
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